These creations which form an ecosystem of products and services are inevitably coming in the form of software and web services which not only make the lives of customers easier but bring new levels of efficiency and effectiveness in e-commerce services. One of the most hyped technologies viable in e-commerce website design is the implementation of AI. The use of Artificial intelligence in an eCommerce development has changed the way customers shop online. It has changed the way businesses collect, analyze and interpret customer data. According to Gartner, by the year 2020, 85% of the customers will manage their interactions with an enterprise without a human. Such is the impact of AI in nearly every function of today’s enterprises that it threatens the role of human employment. However, in the case of E-commerce development, AI definitely can’t replace most of the human roles in some departments such as delivery, transportation, and logistics This is why Artificial Intelligence today works in Sync with the human capital to create experiences which engage and make customers stay glued to the ecosystem of businesses.
How AI enhances Customer Experience
Customer Experience and engagement is one of the most primary elements of importance for eCommerce companies today. Unlike physical stores, eCommerce platforms can’t deliver an immersive real-world experience to its customers. However, where eCommerce succeeds is in its ability to be functional and provide a more efficient experience for users. Through AI-powered chatbots and virtual assistants, businesses are taking customer interaction to a greater level by reducing the need for application interfaces, and harnessing the potential of hardware devices such as smartphones and speakers to reach out to its customers. The key advantages of AI-powered chatbots are its 24/7 availability, minimal use of resources and a faster rate of data interpretation in comparison to human assistants. Another major use of AI comes through its subsets of Deep and Machine learning. These subsets make use of Data analytics to recognize user patterns and make the right recommendations for users at the right time. Presenting the users with the right information at the right time can go a long way in defining their experience with the business. With each user having their own personal preferences, AI can take personalization to a level which makes it interact with the business more closely than ever. It’s a well-known fact that generalized interfaces for all types of customers are not considered appropriate in the context of customer engagement. Personalized interfaces, however, create more interaction and subsequently more business. In the pursuit of the creation of personalized interfaces, every ecommerce website design company today must leverage AI in order to understand more about the user, and design interfaces easily accessible to users with specific interests.
Using AI to benefit sellers on eCommerce platforms
AI can be utilized as an effective filter to weed out errors and biases on eCommerce platforms. Such a filter can not only analyze fake reviews, but it can also be implemented to identify sellers using illegal or false means of advertising and selling counterfeit products. Also read: How can AR, IoT, Blockchain and Chatbots redefine Customer Experience The greatest potential of Artificial Intelligence lies in its ability to reach areas not so easily reachable by human means. The Chinese eCommerce giant Alibaba is using Bot scanning techniques to analyze and remove counterfeit products and those with false advertising. By acting as a filter for detecting false practices on eCommerce platforms, AI can bring greater levels of transparency in Online businesses.
Using AI in eCommerce development for Big Data Analytics
The use of machine learning in Big Data analytics is the engine of every other benefit of AI ultimately passed on to the customers. In a time when the complexity of technology is increasing with each day, AI presents a viable solution to ease out this complexity, and make technology more understandable and accessible than ever before. However, what haunts its progress is the threat it places on the importance of human capital in organizations. But as far as eCommerce is concerned, the use of Artificial Intelligence here is limited to the virtual experience it creates. At the end of the day, it only serves as something which provides a greater amount of information for the businesses to understand and implement, and additionally as a tool for an eCommerce website design company for practising and testing new interfaces personally designed for every customer. In essence, the use of AI through machine learning and chatbots are the most viable use cases for ecommerce development companies. The progress in the development of AI-powered technologies poses new challenges along with the creation of new opportunities and expectations. The challenges presented by AI in eCommerce come in the form its unreliability in comparison with human conscience and the costs in its development. However, the opportunities it presents far exceeds any negative aspects of it. A reliable ecommerce website design company and development teams could create customer-specific platforms through AI which could bring personalization along with efficiency from both customer and business perspectives.
