Businesses, people, and organizations use videos for promoting, educating, learning, and much more! Use video content for your business, and you open up countless opportunities for building trust with your customers, gaining their loyalty, spreading the word about your products or services, piquing interest, and catching the attention of a new target audience. To help you appreciate the importance of video marketing, we’ve gathered some appropriate statistics. By the time you get to the end of this video marketing stats list, you’ll have a clearer picture of the state of the industry and how videos will benefit your business and lead to success.
General Video Marketing Stats
ROI Video Marketing Stats
Video Consumption Stats
Video Marketing Engagement Stats
Live Video Marketing Stats
B2B & B2C Video Marketing Stats
Mobile Video Stats
Video Email Stats
Video Marketing Statistics for Social Media
YouTube Video Marketing Stats
Facebook Video Marketing Stats
LinkedIn Video Marketing Stats
Instagram Video Marketing Stats
Twitter Video Marketing Stats
TikTok Video Marketing Stats
Video Marketing Statistics and Trends by Industry
Real Estate Video Marketing Statistics
Healthcare Video Marketing Statistics
E-commerce Video Marketing Statistics
Travel Video Marketing Statistics
SaaS Video Marketing Statistics
Education Video Marketing Statistics
Finance Video Marketing Statistics
Video Marketing Statistics by Country
Video Marketing Stats for Canada
Video Marketing Stats for the US
Video Marketing Stats for the UK
Interesting Facts about Video Marketing
As you can see, many interesting statistics revolve around video marketing and indicate how important it is now and for many years to come. We’ve picked out five of the most interesting ones to highlight here:
Users watch more than a billion hours of video on YouTube every day, and 70% of them watch on a mobile device. Videos generate 300 times more traffic to a website than any other type of content. 93% of marketing professionals say that videos are an essential marketing tool. 50% of 18-35 years say they would interrupt their activities to watch a video from a favorite creator. Millennials between the ages of 25 and 34 watch the most online videos.
Final Thoughts
As you can tell from the list of interesting statistics, the benefits of including videos as part of your marketing strategies are countless. As a marketing tool, they can help your business build long-term relationships with your customers, creatively promote your services or products, and serve as product demo videos. They are also a great way to educate your customers, increase brand awareness, and engage users on social media channels. We used several different resources when compiling the list of video marketing statistics. They included: VideoMaking.org Invoca PPC Protect PageTraffic PayProGlobal YumYumVideos eMarketer WebsiteBuilder Explain Ninja Invideo InfluencerMarketingHub WordStream Wyzowl About